Swine > Feeding & Nutrition
Dear Anil: Pork is a white meat not only in terms of color, but more importantly because it is a lean meat that is low in fat and calories. Over the past 20 years, the efforts of America's pork producers have resulted in pork with 31% less fat and 14% less calories. In fact, eight cuts of pork have less fat than the skinless chicken thigh. Pork's lean cuts fit into any meal plan -- they are easy to prepare and perfect for any occasion.
Pork is identified in the food animal arena as a "red meat". However, the term "white meat" comes from the very successful advertising campaign of the National Pork Producers Council (NPPC) on " PORK: The Other White Meat." Please see the following URL for further information and or e-mail NPPC at email@example.com http://otherwhitemeat.com/default.asp?m=home http://otherwhitemeat.com/default.asp?m=lnk
The Pork. The Other White Meat® promotion, launched in 1987 by the National Pork Producers Council on behalf of the pork industry, is widely recognized as one of the most successful efforts of its type. It has repositioned pork in the mind of consumers and has given pork what amounts to brand-name recognition. Market research indicates that 87 percent of consumers now perceive pork as "the Other White Meat."
Following is a copy of a news release from NPPC about "The Other White Meat" campaign: Pork. The Other White Meat® campaign driving positive attitudes More U.S. consumers have favorable opinions of pork in recent years thanks, in part, to the producer-funded Pork. The Other White Meat® advertising and promotion campaign. The survey found that the 87 percent of Americans who have seen or heard about pork through the industry’s Pork. The Other White Meat advertising, public relations, retail and foodservice efforts are much more likely to think favorably about pork in all areas, from taste to nutritional value. Eighty percent of consumers aware of the campaign also reported they would most likely be eating pork within the next month, compared to 60 percent of consumers unaware of the pork campaign. Fifty-six percent of consumers surveyed this year have a favorable opinion of pork, up from 47 percent in 1993. Among consumers who are aware of the checkoff-funded Pork. The Other White Meat campaign, favorable opinions were almost 60 percent. Consumer attitudes and usage of pork, beef and chicken were measured using a Meat Attitude and Usage Tracker Survey.
"The Pork. The Other White Meat campaign was a bold move by the U.S. pork industry when it was launched in 1987," said Steve Schmeichel, a producer from Hurley, S.D., and chair of the producer-driven Demand Enhancement Committee. "These survey results reinforce why pork producers continue to use Pork. The Other White Meat as the cornerstone for our marketing and advertising programs." In 1999, $20.9 million, 57 percent of the national pork checkoff dollars, were invested in domestic demand enhancement programs. USDA is forecasting U.S. pork consumption for 1999 at 53.9 pounds per person, 1.3 pounds higher than last year and the highest per capita consumption since 1981. Pork's overall consumer favorable rating of 56 percent is up from 54 percent taken in May 1998. The survey also found that beef's favorable rating increased from 64 to 67 percent this year while chicken remained unchanged at 84 percent. "Results of this survey will help the U.S. pork industry target future communications efforts and narrow that gap by emphasizing pork’s key area of appeal to consumers: being a lean, white meat that is something different from their usual routine," said Schmeichel. The Meat Attitude and Usage Tracker telephone survey, funded by the pork checkoff, surveyed 1,000 consumers between the ages of 25 and 70.
Sincerely, Gilbert Hollis Extension Swine Specialist
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